What do designers need? Laura Thurman

What do designers need? Laura Thurman

In our March concern, Residence Accents Immediately debuted the primary of 4 quarterly channel experiences that study the complete spectrum of enterprise in key segments. Our first explored the inside design channel and featured excerpts from interviews with a quartet of designers from throughout the nation. Immediately, we’re sharing our full interview with designer Laura Thurman of Thurman Design Studio, Franklin, T.N,


Are you able to inform me just a little about your enterprise?

Thurman Design Studio is a artistic inside design agency in Nashville, with L.A. roots & International aptitude. We work with people & builders on initiatives each giant & small, serving shoppers all through the nation with a considerate and high quality design expertise. Our purpose is to coach and encourage our shoppers as we collaborate collectively, to create lovely areas that mirror their values and character. We have now been in enterprise for nearly 5 years and loving each second of it!

What merchandise are in your radar at present?

I’m all the time on the hunt for the distinctive, culturally influenced, and completely different merchandise. Particularly relating to styling I favor to make use of objects which have some historical past or story to them- rather less mass produced if doable. Currently I’ve been having just a little obsession with mirrors and accent chairs.

How are you at present on the lookout for assets?

On-line remains to be my fundamental supply for looking tendencies and present finds. Instagram continues to be an exquisite supply of inspiration. Particularly as we work to racially diversify our business; I’ve been uncovered to some actually phenomenal abilities on IG that I’d not have in any other case come throughout!

Laura Thurman

How are your wants completely different from retailers?

For starters, I’m not buying in lots, so I’m desirous about commerce distributors that enable one off or smaller portions for buy. If it’s in a retail retailer I most likely don’t need to specify/promote it. Our shoppers come to us for the completely different and the surprising. If my choices are that of conventional retail items then I don’t see the shopper getting their full worth in working with an inside designer.

Except you’re the massive field retail shops, I really see designers as being much more useful to producers than conventional retail shops. With social media, blogs, newsletters, our undertaking images, and model collaborations our attain and affect might be a lot higher. Particularly when the product is positioned in our private homes- nothing is extra genuine then vouching for a model or product that you just your self have really lived with/in. Generally designers try to convey fantasy, to transcend particular person product alternatives and talk the magic of the way it ALL comes collectively. That makes our storytelling and gross sales method completely different from retailers.

Within the lobby of Laura Thurman’s residence, the gallery wall is a compilation of issues she loves and has discovered by way of her worldwide travels. The stair runner is an space rug she had reduce down and put in. Picture by David Keep.

Do you are feeling you’re getting sufficient consideration from suppliers?

The suppliers attentions is rising and turning into stronger in our business, however there’s aways room for enchancment. As an advocate for the manufacturers we work with I personally really feel ALL samples needs to be free to designers ie materials, finishes and so on.. Assist make our job promoting your shield that a lot simpler.

Additionally the each rising designer model collaborations are so essential. I really feel suppliers and producers have to look past the movie star collaborations or probably the most well-known designers names within the biz. I perceive it’s a enterprise and they’re attempting to promote product it- nevertheless to ensure that our business to thrive 30 years type now we have to honor the expertise new and previous (that features all backgrounds and nationalities), not simply these with 100+ok instagram followers.

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