SAN FRANCISCO — Minted, a market for unbiased artists and designers, and international design firm West Elm, have introduced a collaboration that introduces artist-designed residence furnishings solely to WestElm.com and West Elm shops nationwide.
The Minted + West Elm furnishings assortment marks the primary time Minted has expanded into the furnishings section. The partnership builds upon the advantageous artwork assortment that Minted has supplied at West Elm since 2013, providing clients the chance to pair artwork and furnishings from Minted’s unbiased artists.
The Minted + West Elm furnishings assortment consists of 14 upholstered items and provides greater than 2,000 choices of silhouette, sample, coloration and leg end. New textile designs had been created by artists in Minted’s international group, submitted to Minted’s design competitions and in lots of circumstances are hand-painted or illustrated.
The brand new furnishings assortment will launch with a curated assortment of material patterns designed by 21 unbiased artists from Minted’s group, together with artists from Mumbai, India; Geneva, Switzerland; and Nairobi, Kenya. A portion of each buy will immediately assist the unbiased artist who designed the sample.
New patterns shall be launched in subsequent particular version drops deliberate for Vacation 2021 and Spring 2022. The Minted + West Elm furnishings assortment shall be solely out there for buy at WestElm.com/Minted and West Elm shops nationwide starting this month.
“We’re proud to accomplice with West Elm on our furnishings debut,” acknowledged Mariam Naficy, founder, Co-CEO, and chairman of Minted. “Our collaboration amplifies the work of a various array of artists from all over the world. … We’re excited that that is one step additional that Minted takes on its journey to create inclusion for artists in every single place.”
Alex Bellos, president of West Elm, added, “Our collaboration with Minted combines our digital-first strategy with our dedication to providing unique and trendy designs for the house. “We created a set that provides clients extra selection and personalization when buying WestElm.com and West Elm shops nationwide this fall.”
The Minted + West Elm assortment consists of upholstered ottomans, occasional chairs, footstools, screens, benches, headboards and beds. Every bit is made-to-order, and pricing begins at $249 for an occasional ottoman and extends to $1,899 for a queen-sized demilune mattress.