Wayfair declares transition in advertising and marketing

Wayfair declares transition in advertising and marketing

Boston – Wayfair’s chief product and advertising and marketing officer will retire from the corporate later this 12 months.

The e-commerce residence furnishings specialist introduced that Ed Marci will stay part of the management workforce by way of June 30 to help with the transition. He joined Wayfair in 2007 and has held roles of accelerating accountability.

The advertising and marketing workforce will be part of different go-to-market capabilities as a part of Wayfair’s Industrial group underneath Steve Oblak, chief business officer.

Bob Sherwin, who has labored alongside Macri for the final eight years and presently serves as vice chairman of promoting, will assume the function of chief advertising and marketing officer reporting to Oblak.

“Ed has been an distinctive chief at Wayfair, and companion to me and Steve personally,” stated Niraj Shah, CEO, co-founder and co-chairman.

Shah famous that in Macri’s 14 years, he helped drive Wayfair’s evolution from an e-commerce start-up to a world platform with greater than $14 billion in 2020 income.

“We’re extremely nicely positioned because of Ed’s many contributions and his long run succession plan, and we all know he shares our enthusiasm concerning the progress the advertising and marketing workforce will proceed to make underneath Bob’s management,” Shah added.






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