Ontario – The Bay has launched its first bilingual, immersive lookbook for dwelling.
In a strategic digital collaboration with Pinterest, the lookbook contains ‘Pinnable’ merchandise curated with the season’s developments so the Canadian division retailer’s customers can construct shoppable and customized boards. The Pins additionally lead consumers to thebay.com to finish their purchases.
Product classes embrace bedding, bathtub, bedding fundamentals, mattresses, furnishings & décor, dinnerware & bar and kitchen necessities.
“On Pinterest, we all know what developments are about to take off as a result of individuals come to Pinterest within the early planning levels of the procuring journey. 97% of high searches on Pinterest are unbranded, which is why Pinterest is such an efficient place to succeed in individuals when Pinners are actively on the lookout for inspiration,” stated Martin Svensson, retail head of trade, Pinterest.
The partnership with Pinterest syncs with The Bay’s digital-first initiative and the retailers’ work to raise the web procuring expertise, in line with Allison Litzinger, the division retailer’s VP of branding.
“The Bay helps Canadians store for his or her dwelling with simplicity and confidence. With this digital lookbook, prospects have the power to find developments and envision their areas with high quality merchandise, and take the leap from ideation to actuality seamlessly,” she added.