Sullivans survey reveals customers desperate to return to social settings

Sullivans survey reveals customers desperate to return to social settings

The considered returning to in-store procuring and welcoming visitors again into properties has customers enthusiastic about updating their residence décor this yr, based on a latest Sullivans House Décor Shopper Habits Survey.

With 76% of buyers trying to buy the identical or extra décor merchandise than in earlier years, the Sioux Falls, S.D.-based provider says retailers ought to really feel optimistic about gross sales within the months to return.

“With 2020 behind us and a rising pleasure to spend time with family and friends, it’s actually no shock that buyers are excited to replace their residence’s décor,” stated Tawni Buhler, Sullivans’ director of selling. “Nevertheless it’s evident that this previous yr affected buying habits, and we discovered that buyers now worth consolation over private expression.”

The survey signifies that this yr’s gross sales are anticipated to be sturdy, and it seems customers’ main objective for updating décor could also be a results of spending extra time at residence throughout COVID-19. A couple of third (37%) of respondents remarked that “including consolation to their residence” was the principle motivation behind the necessity to buy residence décor, slightly than exhibiting persona, which scored the best final yr.

A transparent majority (63%) of the individuals indicated that they like in-store procuring to seek out inspiration and new concepts when shopping for residence décor. Whereas respondents listed social media (39%) and tv/motion pictures (31%) as the subsequent greatest strategies to seek out inspiration, it’s apparent that buyers are able to get again to looking shops to seek out the right objects.

Whereas most individuals are excited to get again in retailer, one shopper group stands out as essentially the most opportunistic: residence décor hobbyists. This section adjustments their décor 5-plus occasions a yr and values selection and an ever-changing assortment greater than worth factors. They think about adorning a ardour and are at all times looking out for distinctive, on-trend items.

“Our latest survey will go away retailers with worthwhile details about shopper buying habits and developments and supply perception into the potential residence décor hobbyists provide companies,” stated Lisa Juul, Sullivans’ vice chairman of gross sales. “I respect the dear information we have been in a position to gather, and I’m excited by the optimism within the tone of responses from the individuals.”

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