Studio McGee, the inside design model with a Netflix sequence and New York Occasions best-selling e book, has acquired funding from progress fairness agency Strand Fairness, which will probably be invested in its unique product choices, in addition to develop its licensing, leisure and media partnerships.
The monetary phrases of this funding weren’t disclosed.
Launched in 2014 in a spare bed room by stay-at-home mother Shea McGee, who was later joined by her husband, Syd McGee, Studio McGee has since grown to embody an e-commerce web site, McGee & Co., a social media presence of greater than 3.8-million followers, a licensing partnership with Goal, a best-selling New York Occasions e book known as “Make Life Lovely,” and the Netflix unique sequence, “Dream Residence Makeover,” a launch mentioned.
“We’re extremely happy with how far the model has come, all with the intent of higher serving our prospects,” mentioned Shea McGee. “We began by sharing our ardour for inside design and renovation with a small following and it grew into the multi-faceted model we’ve in the present day. We all know there may be a lot extra to return and are thrilled to have discovered such a terrific associate in Strand Fairness who will assist us proceed to carry our imaginative and prescient to life.”
“We sought to discover a associate that brings extra to the desk past capital and have discovered simply that in Strand,” added Syd McGee. “We plan to make the most of Strand’s unbelievable acumen within the area and deploy capital to successfully scale our enterprise to proceed to serve our prospects in the absolute best means. This funding will probably be instrumental in increasing the Studio McGee model into new classes.”
Strand Fairness companions with rising manufacturers to scale their companies by its advertising and marketing and operational experience, in addition to its in depth community of trade relationships, a launch mentioned. Present and realized investments embody Youth To The Folks, Actual Good Meals, Bai Manufacturers, HIPPEAS, Sweaty Betty, HUM Vitamin and Vita Coco.
“In only a few brief years, Shea and Syd McGee have constructed a permanent model with the revolutionary imaginative and prescient that lovely design can and must be approachable,” mentioned Kevin Chen, principal at Strand Fairness. “We’re thrilled to associate with Studio McGee in its subsequent part of progress, as the corporate’s mixture of a digitally native footprint, design-driven worth proposition and genuine model following make it well-positioned to proceed taking share in a extremely fragmented, rising market.”