Retail Star spotlight: Southern Charm Furniture & Design

Retail Star spotlight: Southern Charm Furniture & Design

Home Accents Today’s Retail Stars list recognizes independent brick-and-mortar retailers of home accents – including furniture stores, home accessories boutique stores and interior design showrooms – that merchandise creatively, have a positive presence in their local communities and stand out from the competition. View the complete list here. To nominate a retailer for our 2021 […]

Home Accents Today’s Retail Stars list recognizes independent brick-and-mortar retailers of home accents – including furniture stores, home accessories boutique stores and interior design showrooms – that merchandise creatively, have a positive presence in their local communities and stand out from the competition.

View the complete list here.

To nominate a retailer for our 2021 list, email Thomas Lester at [email protected].

Southern Charm Furniture & Design

Gulfport, Miss.

1 store

Estimated 2019 total sales: $1.8 million-$3 million

southerncharmfurnitureanddesign.com

Home accents specialist, founded in 2017. Key suppliers are Crestview Collection and Moe’s Home Collection for accent furniture; Kas Rugs for area rugs; Stylecraft for decorative accessories and lamps/lighting; K&K Interiors for wall décor; India’s Heritage for soft goods. Merchandises in full room settings, including chandeliers and drapes. Gives back to the community through programs such as Crusaders for Veterans and Tired Dog Rescue. Also was a sponsor of this year’s St. Jude Dream Home in Gulfport.

In their own words

Please describe your visual merchandising scheme.

We have a beautiful warm and inviting store where everyone feels at home as soon as they walk in the door. The furniture is displayed in settings throughout the rooms, showcasing many different options available and the most beautiful accessories with it. We feature stunning chandeliers and an area displaying elegant drapes of all colors and patterns. We also are an exclusive dealer in our area selected, featuring the HGTV Design Center. This is where the magic happens. Our clients can sit with the designers and customize items to meet their families needs.”

What is the best retail idea you ever implemented that helped boost your sales/profits?

Providing excellent customer service and taking the time to learn, adjust, listen to the customers, so we can continue to grow. Teaching patience and allowing our customers to feel and see how much we want to listen and care about them and their families. We take pride in knowing they allowed us to be a part of their furniture and design journey!”

Thomas Lester is Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Home Accents Today in 2013. Reach out to me with your story ideas, tips and more at [email protected].





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