Macy’s hires SVP for data & analytics

Macy’s hires SVP for data & analytics

Xingchu Liu

New York – Macy’s Inc. continues to modernize its technology platforms.

The company has hired Xingchu Liu as senior vice president, enterprise data & analytics. Liu is responsible for building and leading the company’s enterprise data & analytics team, which will focus on analytics governance, data management and activation. The team will partner closely with business units to support analytics execution and drive efficiency and improved decision making throughout the business. He will report to Matt Baer, chief digital officer of Macy’s, Inc.

“Enterprise data & analytics is a critical part of Macy’s vision to build profitable lifetime customer relationships by embedding data and analytics at the heart of everything we do,” said Baer. “We know that modern retail is built on a balance of art and science, and I am confident Xingchu will hold that balance and help Macy’s stand up a best-in-class data and analytics center of excellence and enable us to move faster, drive innovation and stay competitive.”

Prior to joining Macy’s, Inc., Liu was the president of BlackLocus, an innovative subsidiary within The Home Depot, where he led corporate-level strategies for data, analytics and artificial intelligence (AI). Prior to The Home Depot, Xingchu was responsible for data-driven planning, development, and strategies at TrueCar Inc. and Zilliant, Inc.

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