AURORA, N.Y. — Dwelling furnishings model MacKenzie-Childs is internet hosting its 14th annual Barn Sale just about from July 28-Aug. 1.
Final yr, as a result of pandemic, MacKenzie-Childs took its Barn Sale digital for the primary time ever to make sure the protection of all clients. Whereas security stays a precedence for the model, the choice to go digital this yr can also be a response to the overwhelming development and curiosity within the online-only format. In 2020, the model was in a position to attain greater than 20 instances extra clients than the yr prior and elevated web site visitors by greater than 380%.
“We’re excited to proceed to have the ability to rejoice with our clients, family and friends once more this yr,” stated John Ling, CEO of MacKenzie-Childs. “Final yr was our most profitable Barn Sale thus far, and the online-only format allowed us to succeed in a a lot wider nationwide viewers and gross sales elevated by virtually 50%. We hope to proceed the momentum and supply our clients the most secure and most handy purchasing expertise. Our Advertising and marketing staff can be working laborious to deliver our followers collectively just about in a method that finest mimics the on-farm expertise we all know that everybody misses!”
Final yr, the model bought out of half of its stock within the first 24 hours of the sale. The Sale will characteristic reductions of as much as 70% or extra off lots of the model’s best-selling enamelware, ceramics, kitchen and entertaining items, furnishings, staple decor accents and extra and can be up to date day by day with new gadgets at mackenzie-childs.com.
Thomas Lester is Digital/Managing Editor for Dwelling Accents Right now. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina overlaying an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents Right now in 2013. Attain out to me together with your story concepts, suggestions and extra at [email protected]