Lenzing, Austria – The Lenzing Group has created an e-commerce channel to attach customers with attire and residential textiles made out of its sustainable fibers.
Tencel eShop showcases greater than 200 merchandise product of Tencel-branded lyocell and modal fibers. The platform’s debut is a part of Lenzing’s ongoing digitalization and mission to coach and encourage customers to make knowledgeable purchases.
The Dwelling class launches with 21 bedding and tub merchandise from Esprit, H&M and West Elm. Shoppers can kind by latest releases, by value or by model identify.
“The pandemic has been a catalyst that accelerated the trade’s transformation in direction of digital presence and larger sustainability,” mentioned Harold Weghorst, VP of world advertising and marketing & branding at Lenzing. “Shoppers are electing to purchase from the consolation of their properties. Many are additionally rethinking what they really want and search for sustainable alternate options the place relevant.”
The Tencel model web site has seen visitors improve 50% over the previous yr, whereas the variety of engagements on its social pages jumped 870%, he mentioned.
Since 2018, Lenzing has been advocating for the digitalization of the textile trade by way of a variety of initiatives, together with the introduction of a one-stop ebranding and licensing system, digitalized retailer schooling toolkits and a blockchain-enabled traceability platform in addition to the launch of the Pinterest web page for customers and LinkedIn group for retail, mill and non-governmental group companions.
“We’re thrilled to diversify our companies and supply manufacturers and retailers a one-stop platform that connects with eco-conscious customers straight,” mentioned Florian Heubrandner, VP of Lenzing’s world textiles enterprise. “As we proceed to develop extra sustainable textile options, we hope that this new e-commerce channel will evolve into one among our model companions’ key client engagement channels.”