Leia T. Ward on Mastering the Artwork of ‘Inside Advertising’

Leia T. Ward on Mastering the Artwork of ‘Inside Advertising’

This week’s DMTV Milkshake visitor is luxurious residence stager Leia T. Ward, founder and principal of LTW Design and one of many “High 10 Luxurious Stagers” within the U.S. (Former shoppers embrace Bruce Willis.)

Whether or not you’re shopping for a home, promoting a home or simply questioning should you’re ever going to get round to correctly adorning the home you reside in, Leia is aware of precisely what a house owner must do to max out their asking value – whether or not that’s selecting up rugs or adjusting, nonetheless quickly, to a transitional-modern decor scheme. “After we stage peoples’ properties, it might be utterly completely different from the type they have been residing in,” she says. “In the event that they stay in a really conventional, center-hall colonial, we would are available and make it just a little bit extra trendy, in order that it speaks to potential patrons. It may not line up with the sellers’ aesthetic – and we inform them that’s okay. We’re simply promoting your home. You don’t have to love it.” That, although, is usually not the top of the story: “Generally once they are available and it’s all staged, they are saying, “Oh my gosh, I’ve by no means seen my home like this – I want I did this sooner. I like it, and might you come design our new home?” One other purchaser really took their residence off the market as soon as Leia’s workforce was carried out staging it: “They ended up loving the staging a lot that they took it off the market and didn’t promote the home,” she says. “In order that was a win for the vendor possibly, however the realtor, not a lot. I felt actually dangerous about that one.”

Additionally on this Milkshake, Leia reveals the “one bizarre trick” of residence staging and one of the best recommendation she’s ever gotten – each as a designer and as a enterprise proprietor. She additionally talks about one of many hardest elements of the temporary: navigating the extreme feelings that may accompany a house sale. “We by no means know what we’re strolling into,” she says. “Somebody could possibly be getting a divorce. There might have been a loss within the household. It’s not at all times that persons are transferring up into an even bigger, higher, nicer residence. I feel the most important factor that I do is attempt to handle feelings – simply to be empathetic to what the sellers are going via and attempt to emotionally take away them from the property, to promote it and package deal it as a product and get them on board with that in order that they will get the most important supply. In the end that’s what it’s about: All people needs one of the best value.” Tune in for extra concepts on get it.

Photographs by Andrea Carson.

Diana Ostrom, who has written for Wallpaper, Inside Design, ID, The Wall Avenue Journal, and different retailers, can be the writer of Faraway Locations, a e-newsletter about journey.

Milkshake, DMTV (Design Milk TV)’s first common sequence, shakes up the standard interview format by asking designers, creatives, educators and trade professionals to pick out interview questions at random from their favourite bowl or vessel. Throughout their candid discussions, you’ll not solely achieve a peek into their private homeware collections, but additionally worthwhile insights into their work, life and passions.

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