Plano, Texas – JCPenney has now added one other complete dwelling model to its non-public label portfolio.
Loom + Forge marks the retailer’s most trendy dwelling assortment up to now, the corporate mentioned. Product classes embrace indoor and outside decor, bedding, tub, throws, dec pillows, window coverings and tabletop. The model is being supplied in shops and on-line.
The bedding and tub assortment options Oeko-Tex-certified supplies, all-cotton bedding and Turkish cotton tub towels. Throughout the arduous and smooth dwelling assortment, Loom + Forge is designed with heat finishes, impartial shades and a watch to element.
“Following an enormous 12 months of strategic funding in our dwelling portfolio, we’re excited to supply our clients much more selections to create a fantastic and comfy dwelling,” mentioned Michelle Wlazlo, govt vp and chief service provider. “As we proceed to reaffirm our place as a pacesetter in dwelling, the brand new Loom + Forge assortment brings inviting trendy model to each area – from the bathtub and bed room to the kitchen, dwelling areas, and outside – with present, purposeful designs.”
JCPenney has been on a branding streak, introducing Fieldcrest as an unique model final month and amplifying the assortments for its Linden Avenue and Liz Claiborne manufacturers. The corporate mentioned it’s teeing up extra new launches this 12 months in nationwide and personal manufacturers throughout all classes.