IMC Webinar: The Artwork and Science of Retailer Checks

IMC Webinar: The Artwork and Science of Retailer Checks

HIGH POINT – Worldwide Market Facilities is encouraging retailer homeowners to comprehend the worth they convey to their native communities with the brand new webinar “The Artwork and Science of Retailer Checks”.

The webinar, to be held on October 5, shall be introduced by Michelle Lamb of The Pattern Curve and Leigh Ann Schwarzkopf of Undertaking Companions Community.

“With customers returning to in-person retail, it’s extra necessary than ever for retailers to know how they match into the retail choices of their communities for each differentiation and collaboration alternatives,” stated Dorothy Belshaw, IMC govt vp, chief buyer and advertising and marketing officer. “As we transfer into the vacation season, we’ve got tapped the gifted workforce at The Pattern Curve and Undertaking Companions Community to show retailers what to search for in different shops, methods to discern parts of success, and methods to use these learnings to create new relationships and develop revenue.”

The webinar will cowl retail shops in two components. First, Lamb and Schwarzkopf will element the who, why and the way of retailer checks and clarify the significance of visiting and researching different retail places to study their companies. Subsequent, they’ll drill down on finest practices similar to intelligent merchandise, trendy messaging, ingenious packaging, licensing alternatives and pattern subjects that may make seasonal and on a regular basis assortments extra worthwhile.

The Pattern Curve is the official weblog of Advertising and marketing Instructions, a global authority for developments within the residence furnishings trade that assists retailers, inside designers and suppliers in making manufacturing and shopping for choices with pattern reviews, colour forecasts, consulting and talking companies.

Lamb is co-founder and editorial director of The Pattern Curve commerce publication and weblog which forecasts developments in colour, sample and design.

Schwarzkopf is the co-founder of Undertaking Companions Community, which consults with among the world’s largest firms to seek out surprising, revolutionary and impressed alternatives to advertise differentiation and enterprise progress.

“The Artwork and Science of Retailer Checks,” is a free, one-hour webinar that shall be held on Tuesday, Oct. 5, 2021, at 10:00 a.m. PDT/1:00 p.m. EDT. Registration is out there right here.

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