In the event you’ve ever visited NeoCon in Chicago, you understand the contract furnishings model Hightower all the time has top-of-the-line showrooms. NeoCon 2021 commenced earlier this week after greater than a yr break however not with out noting Hightower’s newly redesigned showroom, which gained a number of awards, together with IIDA’s ‘Finest Small Showroom’ and ‘Better of Competitors’. To mark the commerce present’s return, Hightower once more partnered with inside designer Casey Keasler plus her group at Casework, to remodel the three,500-square-foot house to permit guests to work together with the model in new methods.
Since 2003, Hightower has delivered fashionable, Scandinavian furnishings and equipment for contract settings. Their designs transcend merely how they give the impression of being, as Co-founder and CEO Natalie Hartkopf explains: “An introspective have a look at how we’ve spent the final two years bolstered what we’ve all the time believed at Hightower: the significance of making locations the place individuals need to be, to linger inside, and really feel it value their effort and time to be there.” On the finish of the day, their objective is for customers to really feel higher than they did in the beginning.
The Chicago showroom shows an inviting coloration palette of deep garnets, blush velvets, gentle beiges and textured lotions, inside each group and solo seating settings. The modular designs vary from informal open seating that might simply reside in a residential house, to group workspaces with built-in privateness screens that reduce down on surrounding noise for higher focus.
Nearly 60 merchandise are on show within the new showroom, sharing how effectively the various items work collectively, whether or not it’s inside a workspace, resort, instructional institute or public house.
We wish to remind individuals of the power, creativity, and curiosity that may solely be skilled in shared environments – that feeling of pleasure. We’re taking again shared areas the place socialization and collaboration are optimized; recognizing the place we’ve been however igniting optimism and difficult individuals to have a look at new methods of coming collectively.
– Jessica Ahlering, Hightower’s Director of Advertising and marketing & Product
Images by Petra Ford.