A have a look at a number of the signage that’s a part of the Excessive Level Market District and Neighborhood Id Challenge.
The Excessive Level Market district and its seven distinct neighborhoods within the metropolis’s downtown space will mirror a brand new onsite model identification in time for the June 5-9 market.
Organized by the Excessive Level Market Authority (HPMA), the district’s 13-block footprint will probably be distinguished using a number of communications channels, together with on-street branding, wayfinding instruments, neighborhood signage, artwork installations, and the combination of digital property.
Ensuing from a long-term strategic planning train with the HPMA board of administrators, the first targets for the revitalization effort are to activate model identification for the biannual Excessive Level Market district-wide, and to help wayfinding throughout the current neighborhood construction.
Carol Gregg, an HPMA board member and proprietor of Excessive Level-based Purple Egg Furnishings, is chair of the neighborhood committee, working alongside employees to develop and implement the technique. “This new branding initiative captures the unbelievable vitality of the furnishings business throughout Market,” she mentioned. “Weaving informational and directional components all through the district will elevate the Excessive Level Market expertise for attendees, which displays again to optimistic impacts for each our business and local people.”
The mission will probably be executed in a phased method by including signature components to determine neighborhoods and their distinctive qualities every market by the tip of 2022.
Starting in June, ornamental totems will probably be erected at standard entrance factors into the market district, guaranteeing a welcome invitation to attendees. Model messaging will probably be executed utilizing avenue poles, pole wraps within the Transportation Terminal, and directional totems outlining buildings, providers, and neighborhoods. Clear graffiti will probably be positioned all through the district by way of a sidewalk energy washing course of. In subsequent phases, exterior constructing murals, ornamental crosswalks, and different signage constructions will probably be added.
Initially designated as eight neighborhoods, the 2 districts alongside S. Principal St have been mixed on all Excessive Level Market branded maps. QR coding will probably be positioned on signage to combine the sturdy neighborhood part of the commerce present web site with the onsite expertise. Visible cues like shade coding on signage and figuring out current constructions may even be used to designate the assorted neighborhoods.
Charlotte-based 505 Design has been tapped by the Market Authority for this effort, providing strategic planning, design providers, and onsite implementation. Execution is being coordinated with the Metropolis of Excessive Level and constructing house owners all through the market district.