Hem launches new rugs and throws

Hem launches new rugs and throws

Hem is launching a brand new line of rugs and throws by artist Siri Carlén. (Pictures by Erik Lefvander.)

STOCKHOLM, Sweden – Swedish direct-to-consumer model Hem has launched a brand new collaboration with Swedish artist and illustrator Siri Carlén that features hand-knotted rugs and mohair throws.

The throws are available for purchase now, and the rugs, which characterize the most important of all Hem ground coverings up to now, at the moment are out there for pre-order and might be out there in November.

“Nature is all the time my largest supply of inspiration. I’m obsessive about its markings and colours however significantly fascinated by animal prints advanced to camouflage, confuse, or appeal to,” mentioned Carlén. “It’s actually this fascination that lies behind the patterns I’ve created with Hem. One other supply of inspiration is craft and materials, and I discover conventional strategies like Shibori among the many most lovely issues mankind has created.”

Captivated by colour, Carlén is effectively acknowledged in Scandinavia for her elaborate patterns which adorn all the things from window shows and large-scale sculptures to clothes for famend Swedish vogue manufacturers. Having grown up with a mom who works with textiles, Carlén could be very accustomed to the business’s strategies and has honed her experience by this very collaborative course of with Hem.

“Siri’s work brings heat and character to our assortment,” mentioned Petrus Palmér, Hem founder and CEO. “I like the truth that we’re launching textiles collectively as I believe Siri’s colours and graphics lend themselves particularly effectively to texture. Siri is a type of artists that lives and breathes creativity. There’s little or no hesitation or angst in her work, and to me that displays the progressive and joyful spirit that I affiliate with Hem.”

The corporate has used unique mohair for the blankets and lengthy pile heights of 100% new wool for the rugs, giving them a shaggy but lustrous look.

Now out there at Hem.com in 4 designs – Ring, Spot, Stripe and Wiggle – in addition to a selection of both ultramarine/brown or ochre off-white colorways, the blankets retail for $319.

In November, Hem will launch the rug assortment, out there in 4 colour variations – beige and off-white, darkish teal and off-white, turquoise and peach, or ultramarine blue and off-white.

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