A digital rendition of the showroom on the Excessive Level Market permits clients to nearly stroll by the reimagined house.
LENOIR, N.C. – Fairfield made a dedication to satisfy buyer orders for the current June Excessive Level Market, and to do this the corporate selected to forego bringing new product to the present. However with some particular assist from inside designer Libby Langdon, Fairfield was nonetheless in a position to showcase one thing new and contemporary to its clients.
“I began my profession on a makeover TV present on FOX referred to as Design Invasion, and in every episode, I had 12 hours and $6,000 to makeover a never-before-seen house,” Langdon mentioned. “Then, I filmed Small House, Massive Fashion on HGTV. I shared design recommendations on residing massive in small areas, which was a terrific coaching floor for showroom design. These experiences ready me to reimagine the present objects and provides the varied vignettes a brand new feel and look.”
The current heightened product demand and provide chain challenges led Langdon and Fairfield to seek out inventive methods to fill the showroom with product for June market. Fairfield CEO Dixon Mitchell and Langdon put their heads collectively to repurpose present showroom samples and provides a brand new multifaceted spin on them.
The brand new showroom vignettes included a Utah ski lodge, an eco-greenhouse residing/eating space and an artist studio with a built-in residing or work-from-home house. Mitchell mentioned he’s happy by the constructive responses behind the flexibility of present assortment items.
“It took plenty of creativity and prioritizing of sources to make this occur,” he mentioned. “Libby’s expertise in makeover TV and her knack for making present objects look model new makes me desperate to see how we are able to use that very same kind of innovation for future markets.”
All the Libby Langdon for Fairfield assortment consists of items that work to perform a complete design starting from up to date to conventional, and coastal to transitional, which helped make the beforehand launched items nonetheless related.
Utilizing this multifunctional mindset, present items have been repositioned all through the showroom, which allowed marketgoers to view them in a brand new gentle.
Langdon, who grew up in Excessive Level, relied on her mother for assist. “My mother was such a champion,” she mentioned. “She helped deliver the vignettes to life by letting me borrow her easel and paintbrushes. Styling for makeover TV is all about making it private to the individuals residing within the house, and through this market, I wanted so as to add tons of particular touches and assume exterior of the showroom-design field.”
Fairfield, established in 1921, combines craftsmanship with fashion-forward designs to create furnishings for the house, workplace and hospitality industries.