On Pinterest, sourdough “foccacia garden” from @lavenderlovage and a peaceful scene
from blogger @andreina_valderrama
NEW YORK—People will up their home experiences next year, from creating restaurant-worthy meals in the kitchen and ritual baths in the bathroom, according to Pinterest Picks, Pinterest’s annual list of trends (previously called the Pinterest 100).
With more than 400 million users, Pinterest has culled its search data to see what trends will bubble up for 2021. More than 150 trends are divided among 10 categories: travel, well-being, food and beverage, home, fashion, beauty, parenting, celebrations, finances and hobbies and interests.
In the home category, design will see more of the Japandi aesthetic, a combination of Japanese and Scandinavian minimalism, with sleek lines, neutral color schemes, and calming setups; search terms for “modern minimalist kitchen” were up 115%, “Japandi” up 100% and “wooden bed design modern” up five times.
Kitchen shelves will also now be the focal point of showing off eye-catching dinnerware, from colored glassware to handmade clay plates, in what Pinterest called shelfies. “Kitchen floating shelves décor” was up 130%, “colored glassware” up 135% and “copper cookware” up 35%.
And rooms will serve double duty, as they did in 2020, with people working and schooling from home, along with other activities. The “cloffice,” or closet that doubles as an office, will trend, and people will find new ways to create personal space even if a door is not available. “Cloffice ideas” as a search term was up two times, while “home library design” and “bookshelf room divider” were up seven times and 150%, respectively.
“The role that the home plays in our lives will continue next year,” said Aya Kanai, Pinterest’s head of content and creator partnerships, during the company’s launch presentation. “Pinners are looking for ways to define these rooms,” and customization to address personal needs and design styles will become bigger.
Neon will also be spotlighted, giving rooms a color-drenched look; the search term “Blue LED lights bedroom” was up 155%, while “neon room” was up eight times, and “LED light room” up three times.
In the kitchen, people will look to bring heat, Pinterest said. “In 2021, pinners will experiment with new flavors, techniques and cuisines at home,” said Kanai. “We’ll see the rise of more spiced up recipes and more intense flavor profiles.”
Searches for spicy stuff were up, including “hot honey recipe” (up 155%), “tomatillo enchilada sauce” (up 75%) and “poke bowl sauce” (up 70%). Charcuterie also steps up, becoming breakfast or candy boards; search terms for “Mexican charcuterie board” was up 155%, while “breakfast charcuterie boards” were up five times and “dessert charcuterie boards” were up three times. People will also bring their A game to their meals as they look to get fancy and recreate restaurant experiences at home, with “bread art” up 130%, “gourmet food plating” up 105% and “food garnishes” up 55%.
In the well-being category, sleep care will be the new self-care, Pinterest said. “People will prioritize their mental, physical and spiritual selves more than ever before,” said Kanai. They will create a more luxurious bedtime routine, whether that’s products for the bed or bedtime exercise routines such as bedtime yoga. Ritual baths will also be big, and popular search terms in this category included “deep soaking tub” (up 145%), “bath in bedroom free standing” (up 50%), “bath tea recipe” (up 60%) and “spiritual cleansing bath” (up 180%). The Modern Mystic was also a theme in this category, as alternative spiritual methods become more mainstream.
In the travel category, cars become the “third space” for date nights, man car caves and more, Pinterest said. “Car man cave” was up 115% while “drive-in cinema” was up 190%.
And in the parenting category, people will go beyond dogs and cats for new types of pets, including lizards, snails and frogs. “Pet snails” was up 160%, while “pet frog” was up 110%.