Arteriors unveiled its new model identification in addition to its 2021 Fall Assortment, that includes product by Celerie Kemble.
Luxurious furnishings, residence décor and lighting supplier Arteriors unveiled a brand new model identification and inventive technique alongside its Fall 2021 Assortment, that includes new kinds by visitor designer Celerie Kemble.
The Dallas-based provider’s new visible identification features a new brand, a revitalized images model, new product video content material and a newly designed web site optimized for the sourcing course of.
“What began greater than 30 years in the past as a boutique equipment firm has grown into a world power within the design trade beloved not just for its iconic lighting choice, however premium furnishings and equipment, as effectively,” stated Barb Fuller, vice chairman of promoting and visible merchandising for Arteriors. “This new visible identification serves as the last word reverence to our founding and captures the values inherent to our DNA — artwork, structure and style — as instructed by way of a world lens.”
The realities of 2020 additionally had a hand in forging this new chapter, pushing the model to take pause and embrace the essential position world design performs in its bigger narrative, and the necessity to rejoice it in a extra significant manner. The artistic technique follows the opening of its new world headquarters in Dallas, with greater than 330,000 sq. ft devoted to its company workplace, product design studio, images studio, showroom take a look at lab and warehouse area.
Officers say the brand new tagline, “The Effective Steadiness Between Artwork & Interiors,” pays homage to Arteriors’ core values and its mission to redefine inside areas by way of clever design options that transcend tendencies.
In tandem with the brand new artistic path, Arteriors launched its Fall 2021 Assortment. Expanded product choices embody bigger case items and nice furnishings items, together with new lighting, wall decor, equipment and assertion items. The gathering additionally features a 24-piece collection crafted by inside designer Celerie Kemble, marking her second collaboration with Arteriors, in addition to a capsule assortment by architect and inside designer Ray Sales space, one other longtime Arteriors companion.
These newest introductions may be shopped on the newly redesigned Arteriors web site. Arteriors will present the brand new collections on the New York Design Heart showroom (Suite 202) beginning this month, and on the Oct. 16-20 Excessive Level Market within the C&D Constructing.