Editora File, one of many oldest and most well-known publishers in Brazil, not too long ago bought a contemporary workplace makeover by STUDIO DLUX. The mission started in late 2019 and solely had the artistic transient of modernizing the area. Over time, the transient took on a extra strategic tactic that proposed reformulating the division of workspaces between the editorial and advertising and marketing groups. The result’s the separation of the 2 teams to 2 totally different, color-coded flooring with extra fluid ground plans to permit for higher collaboration and privateness when wanted.
The outdated workplace had outdated layouts, furnishings and aesthetics made worse by the fluorescent lighting. Publishers have been spatially separated by totally different teams of books, all on one ground. STUDIO DLUX determined to renovate and restructure two flooring within the constructing to separate the totally different sectors of the corporate. The third ground, with its shades of blue, could be utilized by the editorial crew. Workstations unfold throughout the center of the ground permit for higher collaboration, whereas the personal rooms alongside the perimeters of the ground can facilitate extra strategic conferences.
The fourth ground was devoted to the advertising and marketing crew and has a extra open format and assembly rooms for advertising and marketing actions. The orange and turquoise colour scheme was chosen by the crew to make the area lighter and brighter.
Pictures by Dhani Borges.