UNION, N.J.—Mattress Bathtub & Past has launched into a brand new ad marketing campaign targeted on making it simple for shoppers to really feel at dwelling.
The “House, Happier” marketing campaign will probably be anchored by a 30-second anthem TV spot airing nationally starting April 14. Along with nationwide broadcast and cable TV, the brand new branding effort will embrace streaming on-line video, paid social, print, in-store, e mail and show.
The purpose of the marketing campaign is to cement the 50-year-old retailer’s authority within the $180 billion dwelling market, an oft-stated purpose of the retailer’s complete progress technique.
“For the previous 50 years, we’ve got made it simple for individuals to really feel at dwelling,” stated Cindy Davis, govt vp and chief model officer of Mattress Bathtub & Past and president of Decorist, in a launch. “To be taught much more about our prospects, we not too long ago performed a research and found that a big majority (69%) of People agree that their dwelling impacts their general happiness. Greater than 80% of