Creating a New Maximal Minimalism With Harry Nuriev

Creating a New Maximal Minimalism With Harry Nuriev

This week’s DMTV Milkshake guest is Harry Nuriev, founder and principal designer of Crosby Studios.

Harry Nuriev’s Crosby Studios is a Moscow-born design house with a New York name: Nuriev settled on it during a post-graduation trip to Manhattan. It’s also proven to be a self-fulfilling prophecy, as Nuriev now runs offices both in Russia and, since 2017, in Williamsburg, Brooklyn.

Heralded as a leading arbiter of a new sense of vibrant minimalism, Nuriev today celebrates the launch of Crosby Street Home, a virtual space showcasing his home goods and loungewear. Using gaming software and AR technology, customers can explore a virtual apartment and download 3D models to visualize objects within their own homes.

Crosby Studios Home Virtual Showroom

Though the color palette is deeply restricted — witness the primacy of Nuriev’s trademark royal blue — the textures are rich and varied, as seen on his velour dining chairs, terry cloth-covered notebooks, and fleece sweatpants. “The idea behind the concept was to break down the space I create in Crosby Studios for small goods that you can buy online,” Nuriev says. “You can literally blend in [the products] with your own space and create your own version of